Web Blog of Greg Mathews

… I have bought a ready made site from xyz.com but it’s not making me money, or it’s not doing well in the google SERPS, why?
I am going to be frank?

You will get a thing from those sites as they are.

WHY?

1. For a site to do well in the Google results the content needs to be fresh, unique and have ‘value’. A blog that does well is a blog that is updated daily, not once a week or once a month (hence this one not doing well).

2. The content on these sites are normally copied from elsewhere - check the sellers ‘example site’ using http://www.copyscape.com and see just how unique the site is, so if you do manage to get indexed in google the chances are you won’t get a good position in the results as google etc will punish for duplicate content etc.

3. If you have bought the site then you can be sure others have also bought the exact same site. Based on #2 above, very few of these sites will ever do well in the SERPS.

4. The subjects for these sites generally contain ‘high value’ keywords. This means that although the ads being displayed may pay more, the amount of competition from other publishers will be high and unless you have good fresh and unique content with ‘value’ as mentioned above you will never rank high in google and therefor you will get little traffic. You need good traffic to earn well on adsense.

My Suggestion would be to forget about buying a site, think of a subject which you enjoy doing/talking about and know about. Start a blog about it, update it daily, this will then grow your site and get you more pages indexed better in google, it should also improve your chances of return visitors and back links to your site.

As already said, SEO requires work. Those that beleive they can buy a site or content via sites such as ebay will struggle.

Greg