Web Blog of Greg Mathews

This may sound strange but I do have to wonder if Google do have some kind of limit set for a site. Let me explain.

Over the past year I have seen traffic to Yzoo.co.uk go up and down, and this in turn effects the amount of income it brings in. The problem is that the traffic appears to peak and then suddenly drops to nothing in a matter of days, and every time this has happened I have notted that the position of Yzoo in the Google results has dropped drastically.

Here are a few examples:

December 21st 2006 the site was getting 30,000+ page impressions a day, this dropped to 7,000 a day by 26th December, I put this down to the holiday season and did little about it.

In January I did some mods and the site picked up again and by March 8th 2007 I was getting 80,000+ page impressions a day. But again out of the blue this traffic vanished and from 10th March I was down to less than 10,000 impressions a day and this time it remained like that for a few weeks. At the end of April I made some more changes and eventually by June I was getting in excess of 200,000 page impressions a day.

On July 24th there was another peak of 620,000 page impressions for the day, but by the August 1st 2007 it had dropped massively down to less than 100,000 impressions/day and falling as low as 24,000 on 10th September.

Now this panicked me and again changes where made, some minor some a bit more serious and by Monday of this week,8th October, I was exceeding 300,000 impressions a day. Now I may be jumping the gun here but it looks like another slumps has arrived, since Monday the traffic has dropped, yesturday was 160,000 impressions and today it looks like it could be as low as about 70,0000 impressions for the day.

Now most of you know the income is earned from Adsense, and I do wonder if Google lets you build up your traffic and earnings to a level and then pull the plug, I realise each time the level has been higher but I beleive that is just because I have made changes before the traffic dropped to a really low level.

Looking at Yzoo.co.uk’s analytics for these times, the amount of traffic from Google and sites using Google results have dropped drastically but other sites including Yahoo etc have remained level throughout.

I could be totally wrong, it could be that Google is just clearing out it’s index and Yzoo.co.uk gets hit
and erased from the index but it does seem strange that whenever I think ah things are going well I get shot in the foot.

Any comments or similar experiences would be great to read.

Greg