Web Blog of Greg Mathews

Bidvertiser and adsdaq have both been implemented now in place of Adsense and I have found that the Cost Per Click is higher with Bidvertiser than it is with Adsense but the Click Through Rate is far lower which overall means less is being earned from advertising.

I am in the process of installed my own Ad Server using the OpenX script but it has one major flaw in that it does not allow advertisers  to register and set up their own advertising without the involvement of the administrator.  This is something I need to look into as I think this is a major requirement.

Even without direct advertising, OpenX does allow you to add other network ads so for example you can rotate between Adsense, Bidvertiser, Adbrite and Adsdaq and have different ad network ads displayed on your site which also makes it easier if you decide to change ad networks at a later date, no need to change the code in each and every page of your site, just ad the new network to OpenX server and if required remove the old network. It’s great.