Every single year around the first week of February, the whole American football-watching world comes together to see the 1 game that seems to matter the most. Along with the meeting of the minds are the typical staples: chips, dip, cheese and meat products, and… craft beer?
Oddly enough, even though’The Big Game’ is filled with commercials touting the greatness of some of the most recognizable beers on the planet, the craft beer explosion is sweeping the nation in a way which has put the big beer players on notice. What once seemed like a small hobby that made some local noise is now a full-fledged movement with little to indicate a slow-down.
If you’re a beer drinker, then you are probably partial to a specific brand. Maybe it has a nostalgic quality to it, or perhaps it just happens to be what is cold most often in your fridge. In any event, you’re pretty much a one-brand kind of person. What could be so great about craft beer? Is it worth checking out?
Here are a few of the key reasons why craft beer is starting to make a case for itself in the cooler area near you:
Growing Market Share – Virtually every year has revealed a substantial gain in the profitability of craft beer in the United States. With increases hitting double-digits, it is no surprise that a rookie brewer would want to strike while the iron is hot from the adult beverage market.
There is A Beer for All Seasons – If you drink the usual beers, the flavor is dependable at any given point throughout the year and at almost any location you drink it. Craft beers are unique in that they’re made to work together with the flavors of the season. For example, summer could be a shandy type of year while fall may call for more barrel-aged fruit fermentation.
Celebrates Entrepreneurial Spirit – If there is 1 thing that we celebrate in this country, it is when the little man with the big heart goes for it. They work hard, pour their whole lives into making something they’re proud of, and if they make an honest buck from it all, that is something to hang their hat on.
The craft beer movement is more than only a bunch of hipster dudes with beards who enjoy making beer at home. It’s about celebrating the things which make us love being our own boss, finding a sense of financial peace for our family, and enjoying a good beer regardless of what time of year it might be. It’s about seeing what’s out there beyond the high-dollar commercial ads & flashy marketing. Craft beer is a celebration of the old world and its own simple ways while also embracing the delight of experimentation for a new world of flavor. So, as you sip on your same-old beer, then it might be time to rethink what refreshment is all about.