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Massive drop in traffic

July 29th, 2007 by Greg

Is it Google or is it me?

Last week Yzoo.co.uk saw the highest number of page impressions it’s ever seen, breaking through 600,000 a day on two days. But then it dived, from 619,000 page impressions Last Tuesday to 201,000 page impressions yesterday (Saturday).

Each day since it peaked on Tuesday has seen the number of page impressions drop, and yes the 619,000 on Tuesday was a high, the months average is 350,000 page impressions a day but even from that to the 201,000 yesterday is still a large drop that no one likes to see.

My first thought was oops, it’s happening again, Google deindexing Yzoo.co.uk and not listing it in the Serps, however although the number of results returned by doing a site:yzoo.co.uk did drop by about 30% these have started to increase again so this may not be the case.

I then noticed that people using Google sitemaps started reporting that new sitemaps that have been submitted to google in the past week are stuck on ‘Pending’, some reporting the problem with sitemaps submitted as far back as the 24th July still being listed as ‘Pending’ today 5 days later. Is it a coincidence that these sitemap errors and my drop in traffic started around the same time?

Today I have also noticed that my Google Analytics data has not been updated properly since yesturday afternoon, normally these are a few hours behind ‘real time’ but now some of last nights data is still not showing and it shows less than 50 hits an hour for today when my own stats and Google Adsense is showing more than 100 times that.

So is it me and Yzoo.co.uk is now on a downhill slope or is Google experiencing major problems on some of it’s datacenters which are effecting sitemaps, analytics and some of the SERPs?

Any ideas? please email me at sales[at]cgiscripts4u.com

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